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The importance of the public information campaign
The experience at Naples Airport

Dr Eduardo Ucciero – Plant Inspector – Regional Plant Protection Service, Campania (IT)


Social information campaigns serve to inform the public and all the relevant actors to induce changes in people behavior. With the support of the EPPO Secretariat in Paris, the Plant Protection Service of Campania Region (part of the NPPO of Italy) has designed and built an information campaign about the risks of introducing organisms that are harmful to plants and plant products via passenger baggage. The actions started with the drafting and publication of posters and brochures, using the form supplied by the EPPO Secretariat, entitled "Don’t Risk It".

In a second phase, distribution of this material was organized by the PPS inspectors staff at the Naples airport, with the participation of the airport managing body (Gesac Capodichino Naples Airport). Participation and direct contact between authorities (police, customs, etc.) and passengers by the inspectors enhanced the understanding of the importance of the problem and this was found to work better than just displaying a poster on the wall. Passengers (mainly tourists) and airport staff, were curious and appreciative about this unique new initiative, and also asked questions. Many people were familiar with the history of the latest phytosanitary emergencies in the regional and national territories such as Rhynchophorus ferrugineus (red palm weewil), Dryocosmus kuriphilus (chestnut gall wasp), Toumeyella parvicornis (pine caribbean scale), Aromia bungii (redneck longhorned beetle).

The information campaign was launched in parallel with the start of phytosanitary inspection of passenger baggage in collaboration with the Naples Customs Agency 1, with which a memorandum of understanding (MOU) has been signed for the implementation of these initiatives.

 

     
     
   
  Collaboration in Naples airport: a Custom officer
controlling a passenger from Bangladesh with a
phytosanitary inspector specialist
View more pictures >

 

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